WHY Festival 2019
Because we love to share
Talks & Presentations
11:00 - 19:00
14.00 - 18.00
Live lettering by Luciano Quaranta
16.00 - 18.00
Drawing session "SHAPES OF MIND" Concept art and character design" with The Sign Academy
16.00 - 17.15
Panel Discussion on design education with Gianni Sinni, Raimonda Riccini and Francesco E. Guida
18:15 - 18:30
Taldèg project presentation
11:00 - 19:00
16:00 - 18:00
Open drawing session "SHAPES OF MIND" Concept art and character design" with The Sign Academy
16:55 - 17:15
Presentation of "Papers of Respect" by Carte Perego
18.30 - 19.30
Talk Italians do it better: The renaissance of Italian type design by Cosimo Lorenzo Pancini
20.00 - 21.00
Aperitivo & Closing of the festival 🍹🍺🍷
A board member of Aiap, actually he is the coordinator of activities and researches for the Graphic Design Documentation Centre (Aiap CDPG).
His main research activities are in the fields of flexible visual identities, experience design, and graphic design micro-histories.
The Linocut workshop is organized by the Il Bisonte Foundation, a historic Florentine atelier and school that since 1959 deals with printmaking; it offers a wide variety of practical courses; hosts artists in residence; organizes exhibitions and events; has a library with over three thousand volumes and holds a searchable collection of more than five thousand prints.
She is currently working with a branding and multilingual agency in Barcelona while carrying out different projects around Italy.
Some of her works include Identity for Cinegiornate 2019 Riccione, Branding Officine Nora, Wayfinding system for Azerbaijan within Mayúscula agency, Visuals for Estate Fiorentina 2018, Special edition cover for Lungarno 2017.
He started his career as a comic artist and has been researching and teaching visual narratives and creativity during the last fifteen years.
He has been in the directive board of AIAP, Italian graphic design association, and he’s now a teacher of Creative Process at IED - Istituto Europeo di Design in Florence.
When not working as a designer he’s usually drawing and painting portraits, writing short stories, fighting daily with procrastination, and spotting around the world uses of the typefaces he created with his partners at Zetafonts - which have been downloaded more than ten million times on the web.
Co-founder of Kidstudio (Florence, Italy), he has worked over the last 23 years in all fields of graphic design. Expert in publishing, branding, and packaging, he trained in the field of culture and social design and today have among his clients international companies, Michelin-starred restaurants and some of the major Italian publishers.
Writer and producer of content for both traditional and more innovative media, he was honored in the US with the highest awards for interactive fiction. He is a creative writing and storytelling consultant for content-driven video games. For 10 years he has been teaching design and graphics at IED Florence in numerous courses in Italian and English.
Author of publications on Textile Culture used in many Italian institutes, co-founder of Kidstudio (Florence, Italy), he has been involved in graphic design and fashion design for almost a quarter of a century. Textile Design expert, has been working in the world of styling and international fashion communication for decades. Among the fields in which he received the highest awards is the art direction, thanks to his capacity for synthesis and target-understanding.
Among his customers, countless fashion houses, fashion retailers and institutions for the development of minor arts. He teaches at IED Florence, where he is the coordinator of the fashion and communication area for the two-year specialization courses. He is a thesis supervisor for the three-year degree course in Advertising Communication.
After starting his career as a children's book illustrator, he moved his interests to be aligned more with visual design and arts. You can find his latest explorations in books, magazines, advertising commercials and shows, mainly in the US and Europe. He is currently living and working in Florence, Italy.
Clients include among others: Ferragamo, Facebook, Kiehl's, Net-A-Porter, The New Yorker, The New York Times.
lover of efficiency. I have been fighting for 6 years to achieve a more usable, efficient and happy world.
Pierfilippo Ariano: Digital Art Director and UI / UX Designer of Be.Family, Web Agency based
in Venice and recently in Florence. «I am good at designing and creating; I believe it myself and others say it too, but I’m not sure it’s true. “I like doing a lot of things, but there’s no need to write them in this bio.
In 2010 establishes, together with Andrea Pacini, Italian Poster Rock Art, the italian archive for poster art.
Since 2016 he has been managing the Edizioni del Frisco website, which starting from 2017 became a publishing house specialized in graphics books and independent publishing.
In 2019 he gave birth, teaming with Concretipo Studio, to the Friscospeaks magazine project, a jam session of graphic designers with a clear underground soul.
He published different books, among which: “The Big Lebowski Art Collection” and “Underground: rise and fall of another publishing”.
In 2019 his latest book “Jack: an illustrated biography” was published by Goodfellas; the first biography of the famous actor ever written in Italian.
Through the app, art lovers or the ones who simply want to live a new experience can find out the list of businesses and places adhering, as well as the exhibited works explained directly by the words of the artist him/herself, which can be quickly and safely bought with a click.
An efficient and different way to approach and live art, in all of those everyday places where you wouldn’t expect to find it.
to provide a space for emerging young artists and to promote Visual Design in Florence.
The collective organises various actievities, for example design workshops, exhibitions and
collaborations with artists from Italy.
backgrounds and design capacities the members' aim is to generate an experimental urban
mesh. A space to work on projects and events while keeping an eye towards new points of
view and ibrid languages. Through an unconventional design approach, the group is
interested in developing a philosophy both aesthetical and critical, in order to expand one’s
horizons and knowledge.
Six illustrators who met by chance with a project that is born by chance, but not randomly.
The intent of the collective is to enhance and make known the illustrator's profession through the blog, with personal projects and interviews with personalities from the world of illustration, the various social channels connected to it and the organization of events and exhibitions, the most important of which takes place during the Ludicomix of Empoli, which hosted in the last year a collective of more than seventy unpublished works printed in large format that invaded the town during the days of the festival.
In 2002, Antonio takes up an educational path at the London College of Printing in London, where he rediscovers the artisanal and manual aspect of the hand printed product, and the technique of serigraphy, the kind of technique that ink-p favors in the application of printing and that allows for a unlimited variety of production.
In 2015 she won the illustration contest Notte di Fiaba, which brought her to work with the OrecchioAcerbo publishing house in Rome. Then she started working permanently with the small publishing house Edizioni Federica as an illustrator and graphic designer.
In 2015 she also founded the art gallery Cartavetra in Florence, with the illustrator Brunella Baldi and other Italian artists.