WHY | Generation Y Graphic Design Festival returns to Florence with its 2nd edition on November 10 and 11, to be hosted the first time in The Student Hotel. With an intensive weekend program of workshops, talks, masterclasses, presentations, discussions, and exhibition, WHY festival aims to bring together students from all over the world, emerging designers and professionals to discuss their ideas, concerns, thoughts, and experiences. The festival is a non-profit event born trim an international collaboration between students, teachers, and professionals in the visual communication field.

The Festival launched in Florence in 2016 as a response to the scarcity of exhibitions, public lectures, meetings and events about design in a city brimming with visual communication students. We wanted to give an opportunity to students, graphic designers, illustrators, typographers, educators and other representatives of the world of design to create a new community of people around a topic that touches their lives and careers. A community like this opens the chance to use Design as a tool for effecting change, rethinking strategies and priorities, expressing desires and concerns, and discussing generational issues.

The program of the festival features graphic designers, illustrators, art directors, and other creatives.
The festival aims to cover all areas of visual communication such as graphic design, typography, illustration, art direction, multimedia art, web design, UI/UX, manual printing, papercraft etc. It is a unique occasion to connect all kinds of students and creatives to get to know and inspire each other, develop themselves, discover other areas of expression and to broaden their horizon.

This edition of the festival will be hosted by our partner The Student Hotel.

The festival is founded and organized by Nvard Yerkanyan and Laura Ottina.