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Where does contemporary aesthetics come from? - WHY Festival

Is the taste of Gen Z really original?
Understanding the aesthetics of contemporary advertising and design, rediscovering its origins.
A talk about how the visual metaphors in contemporary aesthetic trends, in advertising and design, have deep roots in the design of the past. 

November 10
16:35 - 16:50

Almost a year ago, Marco Peluso, Mattia Rapparini and Massimo Paoloni have created @adv_italy with the aim of building a community in the field of communication. They are committed to become a reference point for students and professionals who, like them, want to explore the world of advertising.