With an intensive weekend program of workshops, talks, portfolio reviews, presentations, discussions, design market and exhibitions, WHY festival aims to bring together students from all over the world, emerging designers and professionals to discuss their ideas, projects, concerns, thoughts and experiences.
Because we love to share, because we want to learn, because we wish to inspire.
Why is a Graphic Design Festival in Florence
WHY
We want to give an opportunity to students, graphic designers, illustrators, typographers, educators and other representatives of the world of design to create a new community of people around a topic that touches their lives and careers.
WHAT
The program of the festival features graphic designers, illustrators, art directors, and other creatives. The festival program is free and open to the public!
WHO
The festival was founded and is organized by Laura Ottina and Nvard Yerkanian.
A community like this opens the chance to use Design as a tool for effecting change, rethinking strategies and priorities, expressing desires and concerns, and discussing generational issues.
It is a unique occasion to connect students and creatives to get to know and inspire each other, develop themselves, discover other areas of expression and to broaden their horizon.
The festival aims to cover all areas of visual communication such as graphic design, typography, illustration, art direction, multimedia art, web design, UI/UX, manual printing, papercraft etc.
